Robert Smith commmunications |
|
Our diverse background has led to our agency becoming one of the fastest growing firms in the country. Our strength is in our ability to increase profits, wealth, and success for our clients which have included CEOs, bestselling authors, entrepreneurs, inventors, speakers, small business owners, movie directors, entertainers, doctors, and others.
|
|
ABOUT US
Testimonials/Success Stories
1. 3,000,000 Reasons to Do Business With Us
An unknown entertainer from Texas came to us to give his career a boost. He had been struggling for 9 years and his career was going nowhere. We created a PR campaign that enhanced his visibility in Hollywood. He got 2 requests to appear on David Letterman. He was also invited to perform for American troops in Iraq. His CDs were sold at Circuit City and Bestbuy. Most importantly, he signed a $3 million dollar deal to create a pilot for Comedy Central.
2. Do you have a Google Resume
An up and coming sales strategist and speaker was upset because he lost a major deal with a large corporation. They told him that when they 'Googled' him nothing came up. They weren't sure if he was a real business or not. We created a strong media campaign that included landing him on the first page of Google including being the first listing for many topics without paying for keywords, PPC, or adwords.
3. Uncommon Ways to Promote a New Book
We're working with a small independent publisher from Atlanta to promote their new line of children's books. We are targeting all of the book reviews and tv talk shows. Yet, our biggest breakthrough came from arranging to have 100 posters in the windows of stores, shops, boutiques, and restaurants in Los Angeles. This strategy spurs sales as well as reaches movers and shakers.
4. Selling a Towel
How in the heck do you sell millions of towels? All of the major manufacturers dominate shelf space and national retailers are scared of small one person operations. Since this company could market his towels to affluent markets i.e. golfers, automotive enthusiasts, etc. we advised him to sell towels to golf magazines as a gift for their subscribers. Magazines such as Sports Illustrated will buy hundreds of thousands of products just to give away as a bonus. We also showed this inventor how to create another stream of income by licensing the rights for companies to put their logos on his towels.
5. Creating a TV show for less than $1000
We created a business TV show for a midwest client by using existing footage of his speaking engagements. We edited with our graphics, copy, and extras to make it look like a big time Hollywood production. We were even able to air it in 4 states for less than $1000. The client was immediately recognized at stores, restaurants, etc.
1. 3,000,000 Reasons to Do Business With Us
An unknown entertainer from Texas came to us to give his career a boost. He had been struggling for 9 years and his career was going nowhere. We created a PR campaign that enhanced his visibility in Hollywood. He got 2 requests to appear on David Letterman. He was also invited to perform for American troops in Iraq. His CDs were sold at Circuit City and Bestbuy. Most importantly, he signed a $3 million dollar deal to create a pilot for Comedy Central.
2. Do you have a Google Resume
An up and coming sales strategist and speaker was upset because he lost a major deal with a large corporation. They told him that when they 'Googled' him nothing came up. They weren't sure if he was a real business or not. We created a strong media campaign that included landing him on the first page of Google including being the first listing for many topics without paying for keywords, PPC, or adwords.
3. Uncommon Ways to Promote a New Book
We're working with a small independent publisher from Atlanta to promote their new line of children's books. We are targeting all of the book reviews and tv talk shows. Yet, our biggest breakthrough came from arranging to have 100 posters in the windows of stores, shops, boutiques, and restaurants in Los Angeles. This strategy spurs sales as well as reaches movers and shakers.
4. Selling a Towel
How in the heck do you sell millions of towels? All of the major manufacturers dominate shelf space and national retailers are scared of small one person operations. Since this company could market his towels to affluent markets i.e. golfers, automotive enthusiasts, etc. we advised him to sell towels to golf magazines as a gift for their subscribers. Magazines such as Sports Illustrated will buy hundreds of thousands of products just to give away as a bonus. We also showed this inventor how to create another stream of income by licensing the rights for companies to put their logos on his towels.
5. Creating a TV show for less than $1000
We created a business TV show for a midwest client by using existing footage of his speaking engagements. We edited with our graphics, copy, and extras to make it look like a big time Hollywood production. We were even able to air it in 4 states for less than $1000. The client was immediately recognized at stores, restaurants, etc.
OUR SERVICES
- High powered traditional public relations and publicity
We have access to over 85,000 media outlets including:
AM radio , FM radio , daily newspapers , national TV , magazines , trade journals , syndicated columnists , newswires , Internet
|
From a marketing perspective
publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing . The publicist cannot wait around for the news to present opportunities.
|
The advantages
of publicity The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.
|
Publicity draws on
several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines. Also known as a publicity stunt, the pairings may or may not be truthful.
|
CLIENT LIST
|
|
|
|
|
|
|
|
|
|
|
|
THE BEST MARKETING AGENCY
Come Visit Us
HOURS & LOCATION
|
Monday — Friday
11am — 9pm |
Saturday
12pm — 6pm |
Sunday
12pm — 5pm |
|
Robert Smith Communications
9853 N Alpine Rd Machesney Park, IL 61115 (815) 209-0025 |
